At Active Fashion Store (operating at organictanktops.com), we approach your privacy with the same ethical consideration we apply to our sustainable fashion collections. Just as we carefully select organic materials, we thoughtfully handle your personal information with transparency and respect.

1. Information We Collect

We collect only what’s necessary to provide our services, minimizing data like we minimize waste:

  • Order Information: Name, shipping address, email, and phone number (for delivery purposes)
  • Payment Information: Processed securely through our partners (we never store full card details)
  • Account Details: If you create an account (username and encrypted password)
  • Communication Data: Messages sent via email or contact forms
  • Technical Data: IP address, browser type, and device information (for security and analytics)

2. How We Use Your Information

We use your data responsibly, like we responsibly source our materials:

  • To process and fulfill your orders for our organic and recycled apparel
  • To communicate about your order and provide customer support
  • To improve our website and services (analysing anonymised data)
  • To prevent fraud and enhance security
  • With your consent, to send ethical fashion updates (you can unsubscribe anytime)

3. Data Sharing & Disclosure

We treat your data like our supply chain – with transparency and care:

  • Service Providers: Trusted partners who help with payments (Visa, Mastercard, PayPal, JCB), shipping, and IT services
  • Legal Requirements: When required by law or to protect our rights
  • Business Transfers: If Active Fashion Store is acquired (with continued privacy protection)
  • Never Sold: We don’t sell or rent your personal information

4. Data Storage & Security

We protect your data like we protect the environment:

  • Encrypted connections (SSL) for all data transfers
  • Limited access to personal information within our organisation
  • Regular security assessments of our systems
  • Data stored only as long as necessary (typically 3 years for order records)
  • Payment details processed securely without full storage on our servers

5. Your Rights

You have control over your data, like you have choices in sustainable fashion:

  • Access: Request a copy of your personal data
  • Correction: Update inaccurate information
  • Deletion: Request erasure of your data (where applicable)
  • Restriction: Limit how we use your data
  • Objection: Opt-out of certain processing
  • Portability: Receive your data in a structured format

To exercise these rights, contact us at [email protected].

6. Cookies & Tracking Technologies

We use cookies thoughtfully, like we thoughtfully design our clothing:

  • Essential Cookies: Required for website functionality (e.g., shopping cart)
  • Analytics Cookies: Help us improve our site (anonymous data)
  • Preference Cookies: Remember your settings
  • Marketing Cookies: Used only with your consent

You can manage cookies through your browser settings. Disabling some may affect site functionality.

7. International Transfers

As we ship globally (excluding some regions), data may be transferred internationally. We ensure all transfers comply with applicable data protection laws using approved mechanisms.

8. Children’s Privacy

Our website is not designed for children under 16. We don’t knowingly collect children’s data.

9. Policy Updates

We may update this policy as we update our collections – always with your best interests in mind. Significant changes will be notified on our website.

10. Contact Us

For privacy questions or concerns:
Email: [email protected]
Postal: 61 Griffiths Way, St Albans, GB CH8T 6FO

Thank you for trusting Active Fashion Store with your sustainable fashion journey and your personal data.